I kinda picked LinkedIn as my go-to platform by mistake; I wasn't being all intentional about it! I was looking for a job and LinkedIn, as we all know, posts tons of jobs so it just made sense to me. But back when I started posting on the platform, I had no idea what I was doing. I did that thing we all have done at least once... Post about a job opening from our company and hope that somehow it went viral 😂 LinkedIn was, and in many ways, still is a mystery. But in this pos

You could build your brand anywhere, but as a Customer Success professional, LinkedIn seems to be the right platform to do it. The majority of articles on this site related to branding will focus on LinkedIn, and there are reasons for that. In this post, I want to pop the hood and show you why LinkedIn is the right tool for the job. LinkedIn by the numbers LinkedIn has nearly 600 million users on the platform and over 9 billion content impressions weekly.* But that's not the