One of the common struggles I hear when people start posting on LinkedIn is that they don't know what to write about. And it's kinda crazy because there's SOOO much to write about yet, our brain is highly critical about what WE will say.
I remember spending a ridiculous amount of time finding the "right" topic. But here's the thing, finding the subject is just one thing, actually writing about it, is another. Though the latter, I'd argue is the trickest, I want to make things easy on you.
This post is here to help you when you're in a pickle. Here are 50 random things you can write about and all you have to do is give it the YOU touch. What's your experience, your opinion, your approach to any of these topics we'll cover below.
Topics to post about on LinkedIn
Onboarding
Tech touch/High touch/Low touch
QBRs/EBRs
Cadence calls
Annual reviews
Getting buy-in from stakeholders
Creating a customer journey map
Customer Marketing v. Customer Success
Customer Success’ involvement in Sales
Pilots
Virtual calls v. in-person calls with customers
Customer Experience in Customer Success
Who should own onboarding?
Renewals
Who should own renewals?
Asking good discovery questions
The skills needed as a CSM
CSMs have to be product experts
Getting promoted as a CSM
A customer story you learned from
Something that you’ve failed at in Customer Success
CSMs as project managers
CSM <> Product
CSM <> Marketing
CSM <> Sales
Bad fit customers
CSM & Product-Market fit
How did you become a CSM?
Voice of Customer
Customer Health Score
Saying “no” to customers
The day in the life of a CSM (your life)
Customer Feedback (NPS)
Product adoption (as it relates to CSM)
Upselling/cross-selling
Your experience using your CS Software
Your experience at a CS event
Transition accounts from one touch to another (from low touch to tech touch)
Enterprise v. mid-market CSM
Relationship building as a CSM
Your experience with your tool stack (Trello, Salesforce, Asana, Todoist, Slack, etc.)
Reviving accounts
A CS book you’ve read
A CS blog you’ve read
A podcast you’ve listened to (and the main takeaways)
Creating rapport with customers
Onboarding to CS handoff
Sales to CS handoff
KPIs in CS
Skills you want to learn
Writing the post once you have the topic
Alright, you've managed to get past the first hurdle, which is finding a topic. Now it's time for you to turn it into a post. If you haven't done so already, check out this post where I cover the basics of LinkedIn. You'll learn about pointers to help you maximize your reach –– LinkedIn is a mysterious platform 😈